Personality. Joanna could have just thrown out links. Instead, she says "why not make a Nespresso and…" Use your welcome emails to showcase your personality. Give value. Links to popular tutorials help with industry leads segmentation, but they also provide valuable and interesting content. Welcome email 2: Headspace Headspace welcome email Source: Headspace via very good emails Headspace is a guided meditation app with a very distinctive brand style.
The main magnet for Headspace is 10 Days of Guided Meditation, and you get this email when you sign up for industry leads it. Simply put, this is a solid welcome email for new customers. It has a bit of a design, but it's still clean and clear. The design supports the message instead of dominating it. It has a clear goal and a call to action, trying to get people into the app to start meditating.
And, further down, he specifies that the reader has 10 days of free meditation and will have to subscribe to industry leads get more. Takeout: Call to Action. When you need someone to interact with an app or product, make your CTA welcome email visible and clear. Set expectations. The reader gets 10 free days of meditation, and this new email client reminds them of that. Strengthen the brand.