Apr 12, 2022
In General Discussions
When assigning articles to your content creators, topic and format is one thing, but without also giving a clear idea of who you're targeting, finding a way to incorporate multiple brand personas into the creative process might seem similar. to address a room full of empty faces and ambiguous desires.Sometimes the designation can be broad: for example, the audience can be “millennials”. While that's certainly better than no designated target audience, last buy email list time we checked there are 71 million millennials living in the United States, representing a diverse mix of cultural, financial, and professional backgrounds. Spending time developing detailed buyer personas helps the content creator identify exactly who they are helping with their content, rather than siloing buy email list people into vague categories or segments based on generation. These tools are individualized to the point that you not only know their income and occupation, but also the challenges they face, their key issues, and their aspirations. Heck, you could even include their hobbies and the type of coffee they like to drink. You are now addressing a room of real people. Entering the conversation with this information allows you to be more confident in building a narrative that reflects your brand values and aligns with the customer journey. The next step is to discover potential buy email list situations where these paths may intersect.By considering addressing two or more personalities, you create the possibility that one piece of content serves multiple purposes, optimizing your brand's efforts to achieve multiple goals simultaneously. It may seem too complicated at first, but learning how to attract more than one set of buyers is essential for brand growth and productivity.